WebMar 4, 2015 · A2 Media Studies: New Media theories ... Clay Shirky 59. NEW MEDIA Slacktivism Lifestyle Politics Cyberhedonism Surveillance Censorship Propaganda OLD MEDIA Activism ‘Street’ Politics Evgeny Morozov Slacktivism As opposed to‘The Net is NOT inherently liberating; its liberating potential may shrink or grow depending on the … WebJul 20, 2024 · A simple and easy to understand guide to Clay Shirky's End Of Audience Theory to help students and teachers doing Media Studies at A-level, or even at GCSE. ...
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WebDec 20, 2010 · In a famous study of political opinion after the 1948 U.S. presidential election, the sociologists Elihu Katz and Paul Lazarsfeld discovered that mass media alone do not change people's minds; instead, there is a two-step process. Opinions are first transmitted by the media, and then they get echoed by friends, family members, and … pernille thomsen søhestemad
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WebCLAY SHIRKY'END OF AUDIENCE'AUDIENCE THEORY. The Theory - Main Ideas. . 1. The evolution of audience: In the ‘old’ media, centralised producers addressed atomised consumers; ‘The Audience’ as a mass of people with predictable behaviour is gone. Now, behaviour is variable across different sites, with some of the audience creating content ... WebTwitter. cshirky. edit data. Mr. Shirky divides his time between consulting, teaching, and writing on the social and economic effects of Internet technologies. His consulting practice is focused on the rise of decentralized technologies such as peer-to-peer, web services, and wireless networks that provide alternatives to the wired client ... Web– Clay Shirky. Quotations are taken from Shirky, C., Cognitive Surplus: Creativity and Generosity in a Connected Age (Penguin, 2011) ... 987 Media (Media Studies schemes … pernille wedding